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PLUTUS AWARDS PODCAST · SEASON 5 · EPISODE 2

Julien Saunders and Kiersten Saunders – How to Monetize Your Personal Finance Brand (Without Getting in Your Audience’s Pockets)

Julien and Kiersten Saunders of rich & REGULAR talk about the importance of knowing how to talk to your audience vs. at your audience.
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Plutus Awards Podcast - Julien and Kiersten Saunders Cover

SEASON 5 · EPISODE 2

Listen now

How to Monetize Your Personal Finance Brand (Without Getting in Your Audience’s Pockets)

Julien and Kiersten Saunders explain how rich & REGULAR grew from a desire to reach people who did not recognize themselves in typical financial content. They discuss speaking with rather than at their audience, choosing video and other formats, and earning revenue without putting the cost of the brand primarily on that community.

Transcript

Transcript coming soon.

About the Host, Michelle Jackson

Michelle Jackson

Michelle Jackson runs Michelle is Money Hungry, a personal finance website and podcast. She also founded the Money on the Mountain retreat for financially single women. Her work explores improving personal finances and earning income from existing knowledge.

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