Felicia Gopaul – The Sin of Misalignment: Why Your Brand’s Consistency Is So Important
Felicia Gopaul explains how trying to serve everyone and offer everything weakened her brand. She describes identifying whom she could best help, narrowing her work, and using consistency to make the business more dependable.
Transcript
Transcript coming soon.
About the Host, Michelle Jackson
Michelle Jacksonis mission driven to help her readers and listeners empower themselves financially. Whether it is by improving their personal finances or learning how to sell what they already know-she loves having those conversations. Michelle runs the website and podcastMichelle is Money Hungryand is the founder of the Money on the Mountain retreat focused on empowering financially single women one conversation at a time. When she's not geeking out about personal finance you can find her hiking in the mountains of Colorado.